Prevention not cure: Online IPR in South-East Asia, from the Your IP Insider blog
13 July 2015
(From ec.europa.eu)
There are many reasons for European SMEs to be optimistic due to the rise of e-commerce in South-East Asia. However, there are several challenges that they should be aware of when establishing their virtual gateway into this market.
The rise of e-commerce in South-East Asia provides European SMEs with opportunities to expand in a region with rising consumer demand relatively cheaply, without the start-up costs associated with opening a physical office.
However, domain name infringement is a pitfall to be aware of.
This new blog post from the South-East Asia IPR SME Helpdesk analyses Nikon’s domain name dispute in Malaysia and provides information on how to register a domain name in South-East Asia.
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