Be IProtected: Cecile’s story - Part 1

This new series from the Your IP Insider blog follows the manager of small European enterprise as she plans and implements the company's IPR protection strategy before entering the Chinese market.

Cecile manages a company that designs state of the art, environmentally friendly and beautifully-designed public sanitation solutions. This month, we had a chance to discuss the company’s future plans and intellectual property (IP) protection strategy with her.

Cecile first heard about the China IPR SME Helpdesk and its services when she attended one of our events during the 2014 Mission for Growth in Chengdu, China.

She was interested to hear how to protect her company’s brand and designs in the Chinese market at the initial stage of her company’s internationalisation.