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Podcast: Trade marks and trade secrets for the services industry

22 June 2015


Episode six of the podcast series from the China IPR SME Helpdesk explains the importance of protecting trade marks and trade secrets for EU SMEs in the services industry.

China’s domestic market is vast and public perception plays a hugely important role in how well services are received there.

The podcast is guided by Helpdesk expert, Alessandra Chies.