'World Bridge Tourism' - Increasing the flow of visitors from the People's Republic of China to the EU
(From ec.europa.eu)
The general objective of this tender is to increase the flow of visitors from the People's Republic of China to the European Union.
This objective will be pursued via the organisation of 2 events combining an information workshop and a 'Business to Business (B2B) matchmaking meeting' between tourism-related EU and Chinese companies and operators, in particular SMEs.
The B2B meetings should support European businesses, mainly SMEs, in finding partners and offering their products and services in the Chinese market.
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