Update: Drawing up an IP strategy for creative industries in China

European businesses are sometimes reluctant to enter the China market and build relationships with Chinese partners because of the risk of the infringement of creative ideas and designs. This new China IPR SME Helpdesk blog post explains how to effectively use the Chinese IP system.

China’s rapidly expanding consumer market creates both opportunities and challenges for European businesses in creative industries.

Ideas and designs are the lifeblood of creative businesses but infringement can be particularly costly and damaging.

Ideas and designs that are not adequately protected can often fall victim to infringement by potential Chinese clients or Chinese competitors.

This blog post explains how you can protect your company’s IP and foster successful partnerships in China.

The post goes into detail about the three key IP issues often faced by creative businesses in China:

• copyright.
• design patents.
• trade secrets.